One of the things I’ve always hated about ads on the web is just how little attention is paid to the way they actually look. Instead, ads are shoved in any and all available white space. This makes both the ads and the content look like shit.
Flipboard will take a different approach. Ads will only be full-screen, and will reside in between stories, like a traditional magazine.
Will that work? I don’t know, but I certainly appreciate Flipboard’s firm stance to keep the reading experience as pleasant and as beautiful as possible.
It’s at least better than some alternatives, like making ads look like stories.