As much as we love the open, unfettered Web, we’re abandoning it for simpler, sleeker services that just work.
I buy a good deal of Anderson’s pitch, but he misses the biggest aspect of the next wave: the movement is not just away from HTML to apps, its from a web of pages to a web of flow.
The dominant motif of all strategically important web apps from this point forward for at least a decade will be that they stream information to users from those that they chose to follow. This will turn the historical web into an archive of pages that we return to less and less as better apps and richer social experience fragments pages into constituents and hurls them into the vortex of sociality. URLs will cease to be navigational tools, principally, and instead will represent addresses through which fragments are pulled, and streamed.
It’s not that the web is dead, it’s being reanimated through pervasive social streaming.
And then, the step after that is when social constructs are built into the operating platforms, like iPad, Android, Mac OS, and whatever other platforms matter in the next few years. That will obliterate the browser, except as a fallback for viewing archives.