Newsweek Isn’t Digging Deep Enough Into Twitter

Newsweek’s ‘Web Exclusive’ is called The Web Masters and profiles Tina Brown (Daily Beast), Julius Genachowski (Web Wonk), Jason Kilar (Hulu), Sheryl Sandberg (Facebook), and Ev Williams (Twitter).

Once again, web heads like me have to show the old media types how to dig into the web to get deeper into their stories.

Regarding Twitter’s pushing into making money:

Williams’s challenge for the year will be to figure out a way to channel all this enthusiasm into a business model. He reportedly turned down a $500 million offer from Facebook earlier this year—a bold move indicating he’s got big plans for the 31-person company. He’s hinted that advertising won’t be the way forward, saying he wants revenues to be “product-based,” whatever that means. (One guess is that he’ll start selling a secure, private version of the service to companies.) No matter what he decides, it had better be an idea simple enough to convey in 140 characters or less.

Um, if you look at the site, and click on ‘Jobs’ at the bottom of the page, you will see that the company is hiring a Business Product Manager:

About this Job

As Twitter’s first product manager focused on revenue generation, you will play a defining role in the formulation of Twitter’s business. Your job will be to lead the definition and execution of the products and features that will lead to monetization of the Twitter platform.

Likely to be devising a competitor to products like Yammer, and the like.

Hey! I should apply for that job!

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