Six Apart Dumps LiveJournal: What’s Next, Vox?

Well, they are finally headed in the right direction: Six Apart has sold one of its inexhaustible supply of blogging soutions – in this case LiveJournal:

[from Six Apart – News and Events: Six Apart Announces New Home for LiveJournal]

Six Apart, the world’s leading independent blogging software and services company, today announced that SUP, an international media company, has acquired LiveJournal (LJ), the pioneer of social networking communities online used by millions of people around the world to connect through personal journals and topic-based communities. SUP has established an American company, LiveJournal, Inc., to manage and operate LiveJournal globally.

I never understood the acquisition in the first place, just like I never got the reasoning for building Vox, instead of building on Typepad or Movable Type.

This is promising: maybe they can focus on building some real innovation into their mainstream products, and do something materially constructive for their many eager customers.

Next, they should find someone in China to buy Vox, and then they can get down to business.

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