I am fascinated with social tools, and their impact on business, media, and society. I coined the term “social tools” in 1999, only a few months before I started blogging, and I have never looked back. Since that time we have witnessed the rise of social media, social networks, and all things tagged “social.”
I spend most of my work life with companies that are building social applications, with specific focus on design, marketing, and strategic planning. I have a particular affection for start-ups, but I share my love with larger, more well-established companies, as well. Over the past ten years I have worked with majors, like AOL, Microsoft, Oracle, Novell, Fujitsu, The Open University, Businessweek, CIO.com, and many others. I have worked with hundreds of startups, too many to mention, here.
The rest of my time is split between writing at /Message and speaking at various events, such as Reboot, Lift, Shift, Mesh, Enterprise 2.0, Office 2.0, Under The Radar, and Web 2.0 Expo, to name just a few from 2006 and 2007.
I have worked under many guises, most recently as A Working Model, but I am phasing that entity out of existence. I wore out all the fun in the name. I have started The Brannan Street Irregulars (described here: /Work becomes /Irregulars) as a new business, and I am the leader of that ever-shifting network of bright minds.